Although recent media coverage might lead you to believe that “smart beta” investing is a new-fangled trend, the truth is it has existed for decades. I am a fan of the concept and have been incorporating it into my client’s accounts for years. Here is an excellent article on smart beta investing written by Dave Gedeon, Head of Research & Development at Nasdaq Global Indexes.
http://www.iris.xyz/smart-beta/five-factors-smart-beta-investing