15 Sep 2017
So what exactly is sustainable investing? Most people aren’t sure, according to Andrew Novick, CFP, JD, founder of The Investment Connection, who says it’s somewhat uncommon for his clients to ask about SRI. “I almost always have to bring up the idea first, but some clients get really excited about it once I explain how they can get involved,” he says. The goal behind such investing— known as sustainable responsible (SRI), impact, or ESG (environmental, social and governance) investing, is to make investments that combine financial gains with social good. While ten years ago SRI funds were widely considered expensive and poor performing, today it’s cheaper and easier to “do well by doing good.”
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